William T.S. Mazzarella
Areas of Study and Research
Prof. Mazzarella writes and teaches on the political anthropology of mass publicity, with special reference to India. His books include Shoveling Smoke: Advertising and Globalization in Contemporary India (Duke, 2003) and Censorium: Cinema and the Open Edge of Mass Publicity (Duke, 2013). He is also the co-editor, with Raminder Kaur, of Censorship in South Asia: Cultural Regulation from Sedition to Seduction (Indiana, 2009), and the editor of K D Katrak: Collected Poems (Poetrywala, 2016). His recently completed book, The Mana of Mass Society (Chicago, 2017), brings classic anthropological writings on magical efficacy and charismatic agency into conversation with critical-theoretical takes on marketing, aesthetics, and the commodity image.